Since its release, the web has drastically changed how we find new opportunities and connect with those around us. That rings especially true for the younger generations who have only ever known a world with the internet. To keep pace with these social changes, it’s essential college recruiters and marketers understand the sway popular apps and social media platforms hold over prospective applicants. From connecting to students in the classroom to also being capable of recruiting them outside of the classroom, it’s clear there is a lot to be gained through social media. Within the infographic accompanying this post, we’ll explore just how prevalent the online realm has become in influencing incoming college students and enhancing graduate school marketing initiatives.